WHAT WE DO
BRAND DESIGN &
A brand is much more than a logo. It communicates the personality of your business, your purpose, your values – what you stand for and why you do what you do.
We approach brand design from a holistic viewpoint, striving to understand your business, your offering, the value and solutions you’re offering to your customers, before we sit down and start the creative design.
Many elements make up a considered brand design – the visuals, the palette, the tone of voice, the brand story and most importantly, the application. We believe that brand design should be a collaborative approach between us and our clients, so we draw all key internal stakeholders into the process so that they can feel a sense of contribution and ownership over what has been created, and therefore foster a deep support for its implementation in the long term.
We focus heavily on developing a brand design that can be implemented effectively. We consult with users to make sure that the brand elements we are creating will be practical and easy to use in application. If it’s not, we keep working until it is. Then after we’ve finished the creative, we work to train and empower internal users in becoming brand advocates. Because a brand is only as strong as the sum of its parts, and embedding the story, the ethos, the visuals, deep within an organisation is essential to creating a strong and lasting brand.