WHAT WE DO

MARKETING STRATEGY
DEVELOPMENT

We are firm believers in ‘if you fail to plan, you plan to fail’. Well, the truth is, you might not ‘fail’ as such, but without a plan, there is strong chance that you will either, waste precious time on ineffective activities, waste money on inefficient execution, or miss identifying potentially lucrative opportunities altogether.

Investing in marketing is one of the most important things a business can do, as this investment sets the tone, the pace and the overall success and longevity of the business operations.

The term ‘Marketing’ is a catch-all for an incredibly wide-ranging, complex mix of activities. It is essential to preclude any marketing investment with developing a solid marketing strategy, and a practical execution plan.

We follow a systematic approach to developing strategy, to ensure that we cover all bases, and gain the hugely important buy-in from all key stakeholders. Here is our approach: 

1 hour interview style phone/video meeting to extract as much information about:

– Your organisation

– Your Industry

– Customers

– Competitors

– Challenges

– Current activity

– Future goals.

We then conduct comprehensive research through online sources into:

– Industry

– Customers

– Competitors

– Organisation’s

position

– Opportunities.

We analyse our research findings to determine your Strengths, Weaknesses, Opportunities and Threats, along with a Gap Analysis (if required), then develop a marketing and communications strategy and tactical roadmap that aligns with your future goals.

We present our strategy to you in an easy to understand report that details your situational analysis, our strategy and tactical roadmap. 

We then set up a time to go through the strategy and answer any questions you may have.

Where required, following strategy acceptance by you, we then commence tactical execution of the roadmap as an end-to-end solution, or as an agency partner to your current in-house marketing team.