About us

MAKING AN IMPACT on your business

At Impact Marketing, we are huge believers in creating sensible, practical and impactful marketing plans that align with business goals and objectives.

We do not push a ‘one-size-fits-all’ approach to our marketing strategy or execution – we take the time to sit down with business owners and executives to understand their business, industry, challenges (both internal and external), and what their short and long term goals are.

Social media not right for your target customers? Great! We won’t push you there.

Don’t like public speaking? No Problems! We have other ways that can help demonstrate your expertise.

We bring our genuine passion for all things business, our 20+ years of practical marketing experience, all underpinned by our Masters level Marketing qualifications to develop the solution that is right for you. No agenda. No bias. Just objective solutions to your unique situation.

Our team

We are a small but nimble team of qualified marketing professionals, bringing decades of practical experience across many industries, in one place.

This diversity of experience mixed with an unbridled enthusiasm for marketing and helping businesses grow, makes us the perfect extension to your management team.


Erin Smart

Founder and Lead Marketer

Erin founded Impact Marketing in 2014, after 13 years’ leading marketing for a major Australasian company, where she grew tired of hearing the phrase ‘we haven’t done that before – let’s just repeat what we did last time’.

In her 20 years’ experience, she has:

  • Developed and executed marketing strategies encompassing all budget sizes;
  • Identified opportunities and developed new business domestic and international markets; and now
  • Developed strategy and executed marketing plans for clients of all sizes, from start-ups, to SME’s to large corporations, across a wide range of industries.

With this, Erin brings a breadth of knowledge and commercial acumen that is rarely seen in marketing agency professionals.

Erin’s unique mix of big vision and creative flair, grounded by a strategic brain, allows her to break strategy down into practical execution, aligned with business goals. That is her super-power.

In a world where everyone is ‘niching-down’, Erin is a well-rounded, generalist marketer who makes sure that the marketing investment she recommends, achieves results.

Erin is an AMI Certified Practising Marketer, and holds a Masters of Business Administration (Marketing).


Courtney Hale

Strategy & Advertising Specialist

With 13+ years’ of B2B and B2C marketing experience across three continents, Courtney is the master of communicating brand values in a way that resonates with target customers, successfully growing sales through email automation and paid advertising.

Courtney holds a Bachelor of Commerce (Marketing Major), and a deep understanding of people, a passion for relationships and a drive for results.


Siobhan McIvor

Siobhan McIvor

Graphic Designer

Steve Cadman

Steve Cadman

WordPress Specialist

Reuben Aitchison

Reuben Aitchison

Communications & Media Specialist


We’re thrilled to have had the pleasure to work on a wide range of projects for businesses of all different sizes across a number of industries. Here’s a snapshot of some of our favourites